Archive for the Trade Show 101 Category

12 Post-Trade Show Exhibit Questions to Ask Yourself

September 20, 2017 by Design Group Marketing One of the keys to running a successful trade show program is assessing your overall performance after each trade show you attend. To make sure you get the most insightful information, you need to strike while the iron is hot. Within […]

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Why Color Matters

Color can be a beneficial tool in a trade show exhibit. You may not realize it, but color can have a huge effect on what people feel and do when they see your brand on the show floor. Many colors are associated with temperature or with certain […]

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Trade Show 101: How to Guarantee Traffic at your Trade Show booth

Trade Show 101: How to Guarantee Traffic at your Trade Show booth

You have reserved your space at your industry’s biggest trade show and your boss has given you the responsibility to get your company’s name on the lips of everyone at the show. With so many exhibitors in a crowded hall, the challenge is to stand out and […]

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