Archive for the Tradeshow Tips Category

12 Post-Trade Show Exhibit Questions to Ask Yourself

September 20, 2017 by Design Group Marketing One of the keys to running a successful trade show program is assessing your overall performance after each trade show you attend. To make sure you get the most insightful information, you need to strike while the iron is hot. Within […]

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Why Color Matters

Color can be a beneficial tool in a trade show exhibit. You may not realize it, but color can have a huge effect on what people feel and do when they see your brand on the show floor. Many colors are associated with temperature or with certain […]

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Everything You Need to Know About Display Transportation

Everything You Need to Know About Display Transportation

Making the right transportation decisions for your display and materials will not only save you time and money, but also a lot of aggravation. 1. Plan The more time you have to plan, the better able you are to organize the best transportation options for your specific […]

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Effective Ways to Cut Your Trade Show Costs

Effective Ways to Cut Your Trade Show Costs
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Techniques For Creating Show-Stopping Graphics

Techniques For Creating Show-Stopping Graphics

1. Make them stop and look Graphics are used to create interest, focus attention and tell visitors about your product or service. In just three to five seconds, graphics should communicate who you are, what you do and how customers can benefit. Graphics are often the first […]

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Using Trade Show Giveaways Effectively

Using Trade Show Giveaways Effectively

Gift giving builds goodwill, can be an incentive, communicates a message and creates awareness. When thinking about giveaways for your next trade show, consider the following ten questions.

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Trade Show Planning Tips

Trade Show Planning Tips

Planning is vital for success at your trade show. Beginning your planning two weeks ahead will guarantee failure. With so many details to manage and decisions to be made, you should begin your planning at least six months ahead. Here are a few tips for planning your […]

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Top 5 Trade Show Articles for June 2013

Top 5 Trade Show Articles for June 2013

Twelve Tricks for Tabletops Linda Armstrong over at Exhibitor Online outlines twelve tricks for the tabletop display. With tips about large images and lighting tricks, this is a great article for ideas about maximizing your tabletop display.

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Should your company rent or purchase its tradeshow display?

Should your company rent or purchase its tradeshow display?
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10 Tips for Producing Great Trade Show Graphics

10 Tips for Producing Great Trade Show Graphics

Your graphics are what potential clients will notice first about your exhibit. Rushing any of the steps required in production increases the potential for error which, in turn, adds to the time it takes to deliver the final product. This is not only stressful for you, but […]

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