Tradeshow Blog

aurora world 50×60 island exhibit

  Client Name: Aurora World Design #: 105959V15 Size: 50×60 The primary objective of this trade show exhibit was to effectively showcase product in a secure manner. The exterior exhibit structure combines wood, laminate and extrusions for a sleek enclosure equipped to house product displays. Large monitors and enclosed casing […]

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Exhibit Better: Your Trade Show Checklist

by Eric Dyson Because of their unique nature, trade shows blend sophisticated marketing strategy with detailed tactics, so having a comprehensive trade show checklist is a necessity for exhibitors looking to exhibit better on the trade show floor. Below, we outline a detailed trade show checklist including […]

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Selecting The Right Trade Shows

Selecting the right trade show to attend can make a big difference to your success level, qualified leads and sales—versus spending money, time and energy with no return. 1. Ask Questions The first questions you should be asking are “who do you want to reach at the […]

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Why Color Matters

Color can be a beneficial tool in a trade show exhibit. You may not realize it, but color can have a huge effect on what people feel and do when they see your brand on the show floor. Many colors are associated with temperature or with certain […]

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Everything You Need to Know About Display Transportation

Making the right transportation decisions for your display and materials will not only save you time and money, but also a lot of aggravation. 1. Plan The more time you have to plan, the better able you are to organize the best transportation options for your specific […]

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METALCON The one event for metal construction products, technologies and solutions

METALCON International, October 1-3 at the Georgia World Congress Center in downtown Atlanta, GA, is the only annual conference and exposition focused on metal construction products, technologies and solutions. Each year METALCON International introduces new concepts. The latest for the 23rd METALCON is an innovative demonstration arena […]

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The Atlanta Foodservice Expo October 20-22, 2013

The Atlanta Foodservice Expo is the only event in Georgia and the Southeast to bring together all sectors of the restaurant, foodservice and hospitality industry under one roof. With a broad spectrum of top suppliers in the industry, the latest products, services, and technologies will be showcased […]

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Effective Ways to Cut Your Trade Show Costs

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Techniques For Creating Show-Stopping Graphics

1. Make them stop and look Graphics are used to create interest, focus attention and tell visitors about your product or service. In just three to five seconds, graphics should communicate who you are, what you do and how customers can benefit. Graphics are often the first […]

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Using Trade Show Giveaways Effectively

Gift giving builds goodwill, can be an incentive, communicates a message and creates awareness. When thinking about giveaways for your next trade show, consider the following ten questions.

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