Exhibit Displays & Booths
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Selecting The Right Trade Shows

Selecting the right trade show to attend can make a big difference to your success level, qualified leads and sales—versus spending money, time and energy with no return.

1. Ask Questions

The first questions you should be asking are “who do you want to reach at the show?” and “what do you want to have happen?”

2. Identify shows

There are two groups of shows you should be evaluating: the shows you are presently attending, and the shows you want to consider for future participation. Who is your target market and which shows do they attend?

3. Match your objectives

Selecting the right shows means matching your show exhibiting objectives with the right target audiences, the right timing to meet buyers’ purchasing patterns and the ability to show and demonstrate your products/services.

4. Do your homework

When evaluating a show’s potential, gather as much information as possible—show statistics/demographics and review lists of previous participants. Verify information provided by show management. Speak to past exhibitors and attendees.

5. Visit the show

Whenever possible, personally visit the show prior to exhibiting to assess its value. Evaluate the supporting events and/or educational seminars around the show.

6. Consider location

When evaluating a show’s potential, take geographical location into consideration. Usually 40-60% of attendees come from a 200-mile radius of the show location. Consider your distribution area and target audience.

7. Consider timing

What other events are scheduled for the same time as the show and will they impact attendance?

8. Evaluate opportunities

What other marketing possibilities could the show offer? Are there opportunities for sponsorship, showcasing new offerings or participation in the educational seminars?

9. Play it safe

Be cautious about participating in a first time show. Promotional material may be extremely persuasive, but a show without prior history is a risky venture.

10. Choose your space wisely

Every trade show is unique and there are many variables affecting direction, volume and quality of traffic past your display. Be familiar with the floor plan and how your trade show booth fits. Consider how close you want to be to the main attractions, industry leaders, competitors, restrooms, food stations, entrances, exits, escalators/elevators/lifts, windows or seminar sites. Avoid obstructing columns, low ceilings, dead-end aisles, loading docks and freight doors, dark/poorly lit spaces, ceiling water pipes, late set-up areas or “black spots” on the floor plan.

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102 Westside Drive - LaGrange GA 30240
Phone - 888-817-9881
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Alyson Hunter
Alyson Hunter
12:18 10 May 19
We engaged Tricia and her team to demo, design, and construct/set up our showroom at AmericasMart in Atlanta with less than six weeks notice. They were extremely responsive and helpful expediting the quick turnaround. They worked with us to cut costs and stick within our budget. They were available on-site and as first time tenants, held our hand throughout the process. We highly recommend them and look forward to using their services again.
Chelsea Wright
Chelsea Wright
20:28 15 Apr 19
Our booth was amazing! Looked very good, and the designers set it up for us for the first show we were using it at. Very professional, communicative, and easy to work with.
Dudley Stephens
Dudley Stephens
22:55 30 Jan 19
Absolutely excellent! It would be hard for us to fully detail just how much we have grown to rely on Jim and his entire staff at Design Group Exhibits. When we first hired Design Group, we had never purchased a trade show booth, nor done any type of formal trade show. DGE walked us through every phase of the process from designing our first booth to the many, many, details of successfully doing trade shows. Most importantly, we've found Design Group to be some of the most reliable people we've ever worked with. Jim has, on numerous occasions, found creative ways to save us money when we simply would have never known the difference. Design Group, we could have never done it without you!
james sauli
james sauli
21:52 21 Jan 19
Love working with this team. Completely dedicated to insuring their clients get the best results. I rely on them heavily for our installations and they always breeze pass the challenges
Catherine Holmes
Catherine Holmes
21:43 21 Jan 19
Design Group Exhibits has been a true asset to our company. Their assistance with design and development of trade show materials is always reliable and creative. In addition, they have been able to meet even the quickest of deadlines.
Hannah Doksansky
Hannah Doksansky
18:07 08 May 18
Jim & Cathy did whatever it took to get the job done! They were persistent and kind throughout the entire process, even when things didn't go as planned!
Christine Thomas
Christine Thomas
15:02 04 May 18
I've had the joy of working with Cathy on a custom banner project recently. There is always a lot to communicate when working a custom job. She and here team was always eager to help and I could feel the excitement about the project over the phone. You can't beat the exceptional service and superior product they delivered.
Sage Browning
Sage Browning
18:07 03 May 18
Donna Welch
Donna Welch
17:28 03 May 18
The staff at Design Group, Jim, Kym, and Matt, are absolutely awesome!!!! I have worked with them for years and they are totally professional and go way beyond to help make our booths every year the best they can be! Matt is on site with us and makes sure that every thing runs according to plan. These are GOOD people!!!!!
Mike Wilson
Mike Wilson
17:20 03 May 18
Extraordinary service! Everyone is so helpful! Highly recommend this company for design to completion.
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